Automotive Dealership Growth & Inventory Consulting
We have helped more than 10 dealerships work through stalled inventory and weak traffic by tightening promotions, targeting the right buyers, and fixing the sales process behind the campaign. Aged units are usually a merchandising, pricing and follow-up problem long before they are a buying problem.
Who this is for
- Dealerships carrying too much aged and excess inventory
- Stores where floor traffic has softened and promotions are not converting
- Management teams whose CRM is full but not being worked
- Owners who want a sales process that does not depend on two strong closers
Move the inventory. Improve the turn. Rebuild the sales floor.
Common problems
What usually brings someone to us.
Capital is tied up in aged units
Units age past the point where a normal price move fixes them, and there is no defined action plan by age band.
Promotions bring traffic that does not close
The campaign works and the sales floor does not, so spend produces activity instead of deliveries.
The CRM is not being worked
Leads are logged and abandoned, past customers are never reactivated, and follow-up is inconsistent by salesperson.
Lead response is slow
Internet leads sit long enough that the customer has already contacted another store.
No accountability on the floor
Appointment setting, follow-up and reporting vary by person because no standard is being managed to.
How we find the problem
We map the operating flow first.
We look at inventory by age band and at what happens to a lead from the moment it arrives. Those two views usually explain the number: either the unit is not being merchandised and priced to market, or the traffic is arriving and the process is losing it.
- 01Inventory aging
- 02Merchandising
- 03Lead follow-up
- 04Salesperson accountability
- 05Aged-unit action
Inventory age and intervention urgency
0–30 days
Fresh. Merchandising, photography and pricing set the pace.
31–60 days
Watch. Verify photos, price to market, check lead-response times.
61–90 days
Act. Targeted marketing, CRM reactivation, appointment pushes.
90+ days
Decide. Reprice, wholesale, or a dedicated movement plan with owner sign-off.
What we build
The systems we put in place.
Age-based intervention
A defined action at 0–30, 31–60, 61–90 and 90+ days, so aged units get a plan instead of sitting.
Merchandising and photography
Every unit online, photographed and described to a standard, because merchandising sets the pace early.
Pricing and positioning to market
Priced against the actual market rather than against what the store hoped to get.
Targeted promotions
Offers aimed at the buyer most likely to take the unit that is actually aging.
CRM follow-up and reactivation
Structured follow-up cadence and campaigns back into the existing customer base.
Sales-floor accountability
Appointment setting, response-time standards, coaching cadence and management reporting.
How we execute
We work on the floor with management: setting the standard, coaching the team, and staying until the follow-up discipline holds without daily intervention.
Common questions
Is this a marketing engagement or an operations engagement?
Usually both. Driving traffic to a sales floor that cannot convert it wastes the spend, so the promotion work and the sales-process work are done together.
What does an inventory performance review look at?
Inventory by age band, merchandising and pricing against market, lead response times, CRM follow-up discipline, appointment setting, and the management reporting behind all of it.
Do you publish specific unit or revenue figures?
No. Momentum does not publish dealership unit or revenue figures that have not been verified.
Tell us what's going on.
Describe the situation in your own words. If it looks like a fit, we respond directly.
Prefer email?
mlavaud@momentumcns.com