Leadership
Marcleens Lavaud
Founder & Principal Consultant
Founder and Principal Consultant. More than a decade of experience across political operations, business building, sales, marketing, recruiting and organizational growth, with the same discipline applied in every environment: diagnose, build, and execute.
Different industries. Familiar constraints.
Throughout different businesses and industries, the recurring skill has been identifying what creates growth, building people around an objective, solving operational problems, and executing quickly. Rather than claiming to be the leading expert in every industry, the advantage is pattern recognition across business fundamentals: people, revenue, systems, execution, customer acquisition, sales, leadership and the constraints that hold growth back.
Career progression
Experience spans
Career & operational experience
10+
Years of field, campaign and operations experience
500,000+
Doors knocked across a decade of field operations
150,000+
Doors knocked in the 2024 U.S. presidential race
80,000+
Signatures collected on a single engagement
Business transformation results
15+
Companies turned around
4 → 5
Four to multiple five figures per month in select engagements
~90 days
Early revenue movement in select engagements
Selected outcome snapshots
Marketing Agency Transformation
- Challenge
- Inconsistent lead flow and a sales process that wasn't converting the pipeline it produced.
- Intervention
- Rebuilt the offer and positioning, tightened qualification and follow-up, and installed accountability around the sales function.
- Outcome
- Monthly revenue moved from four figures to multiple five figures within approximately 90 days.
Dealership Performance Improvement
- Challenge
- Capital tied up in aged and excess inventory, with a sales team not working the CRM or reactivating past customers.
- Intervention
- Inventory strategy and merchandising, structured CRM follow-up, customer-reactivation campaigns and sales-floor coaching.
- Outcome
- Faster inventory turn and a more disciplined, higher-converting sales operation.
Service Business Growth Engagement
- Challenge
- An owner-dependent operation with marketing activity that wasn't translating into booked revenue.
- Intervention
- Repositioned the offer and pricing, built follow-up and booking systems, and put operating rhythm and management structure in place.
- Outcome
- A more repeatable revenue engine, less dependent on the founder's personal involvement.
Outcomes shown are representative of the type of work rather than a single named client. Results vary by business model, market, execution and engagement scope.
Selected political & field experience
Field work carried out in a prior business partnership, before Momentum. The same operating cycle now runs behind the firm's field engagements.
- 01Recruit
- 02Train
- 03Deploy
- 04Manage
- 05Verify
- 06Report
- 07Optimize
Statewide ballot-qualification drives
- Operating environment
- Fixed filing deadlines, state-specific signature thresholds and validity rules that vary line by line.
- Execution
- Recruited and trained circulators, assigned turf, managed daily quotas, and ran verification before submission.
- Scale
- 80,000+ signatures collected on a single engagement.
Presidential-cycle canvassing
- Operating environment
- Compressed calendar, high turnover, geographically dispersed turf and daily contact targets.
- Execution
- Built and deployed canvass teams, held daily reporting cadence, and reassigned turf against live contact data.
- Scale
- 150,000+ doors knocked during the 2024 U.S. presidential race.
Multi-state field programs
- Operating environment
- Multiple states running at once, each with its own compliance rules, labor market and reporting requirements.
- Execution
- Standardized recruiting, training and reporting so a new state could be stood up without rebuilding the process.
- Scale
- 500,000+ doors knocked across a decade of field operations.
Figures are founder-provided operational totals from engagements predating Momentum Consulting & Strategies LLC and are not independently audited. No candidate or campaign affiliation is implied.
Prefer email?
mlavaud@momentumcns.com