Leadership
Marcleens Lavaud
Founder & Principal Consultant
Founder and Principal Consultant. More than a decade of experience across political operations, business building, sales, marketing, recruiting and organizational growth, with the same discipline applied in every environment: diagnose, build, and execute.
Different industries. Familiar constraints.
Throughout different businesses and industries, the recurring skill has been identifying what creates growth, building people around an objective, solving operational problems, and executing quickly. Rather than claiming to be the leading expert in every industry, the advantage is pattern recognition across business fundamentals: people, revenue, systems, execution, customer acquisition, sales, leadership and the constraints that hold growth back.
Career progression
Experience spans
Career & operational experience
10+
Years of field, campaign and operations experience
500,000+
Doors knocked across a decade of field operations
250,000+
Doors knocked across Arizona, North Carolina & Georgia in the 2024 presidential cycle
80,000+
Signatures collected on a single Michigan engagement in 2025
Business transformation results
10
Dealerships supported across Florida and Michigan
3
Health & aesthetics businesses supported
Strategy + Execution
From diagnosis through implementation
Selected outcome snapshots
Aged Inventory & Sales Execution
- Challenge
- Units sitting 80–90+ days at a dealership. Buyers liked the vehicles but were not reaching the decision to purchase.
- Intervention
- Restructured marketing positioning, promotional strategy and sales execution around the specific inventory challenge.
- Outcome
- Improved inventory movement, strengthened buyer response and supported increased sales activity.
Customer Value After the Booking
- Challenge
- A med spa that could fill its calendar but had no structure for growing the value of a customer relationship after the first visit.
- Intervention
- Rebuilt the customer journey around consultation structure, service presentation, rebooking and retention.
- Outcome
- Clearer paths to relevant additional services and repeat visits, rather than one-time transactions.
Brand, Website & Market Presence
- Challenge
- A capable business whose website, messaging and social presence made it look smaller than it actually was.
- Intervention
- Repositioned brand and messaging and rebuilt the website and customer journey around how the business actually sells.
- Outcome
- A digital presence that represents the company at its real level and is built to convert.
Outcomes shown are representative of the type of work rather than a single named client. Client identities are withheld and the specific structures built for each engagement remain proprietary. Not every engagement presents the same problem or produces the same result. Results vary by business model, market, execution and engagement scope.
Selected political & field experience
Field work carried out in a prior business partnership, before Momentum. The same operating cycle now runs behind the firm's field engagements.
- 01Recruit
- 02Train
- 03Deploy
- 04Manage
- 05Verify
- 06Report
- 07Optimize
Statewide ballot-qualification drives
- Operating environment
- Fixed filing deadlines, state-specific signature thresholds and validity rules that vary line by line.
- Execution
- Recruited and trained circulators, assigned turf, managed daily quotas, and ran verification before submission.
- Scale
- 80,000+ signatures collected on a single Michigan engagement in 2025.
Presidential-cycle canvassing
- Operating environment
- Compressed calendar, high turnover, geographically dispersed turf and daily contact targets.
- Execution
- Built and deployed canvass teams, held daily reporting cadence, and reassigned turf against live contact data.
- Scale
- 250,000+ doors knocked across Arizona, North Carolina and Georgia during the 2024 U.S. presidential race.
Multi-state field programs
- Operating environment
- Multiple states running at once, each with its own compliance rules, labor market and reporting requirements.
- Execution
- Standardized recruiting, training and reporting so a new state could be stood up without rebuilding the process.
- Scale
- 500,000+ doors knocked across a decade of field operations.
Figures are founder-provided operational totals from engagements predating Momentum Consulting & Strategies LLC and are not independently audited. No candidate or campaign affiliation is implied.
Prefer email?
mlavaud@momentumcns.com