GOTV & Voter Contact Field Operations
The last window is the one that decides it.
GOTV compresses an entire field program into a few days. Everything that was loose during persuasion becomes critical: staffing depth, turf coverage, data accuracy, and the ability to see production in real time and move people fast.
Who this is for
- Campaigns entering the final voting window
- Programs that need surge staffing quickly
- Efforts running chase lists across early voting and election day
- Organizations coordinating GOTV across several markets
How we approach it
GOTV is planned backwards from the close of polls. We build the staffing curve before the window opens, because a program that starts recruiting during GOTV has already lost.
Momentum is nonpartisan. We evaluate engagements on operational fit, requirements and our ability to execute, not on party or ideology.
Common problems
What usually goes wrong.
Staffing peaks exactly when it is hardest to hire
GOTV needs the most people at the point where recruiting lead time has run out.
The chase list is not actually being worked
Lists are distributed without a mechanism confirming which universe was actually contacted.
No real-time visibility
In a 72-hour window, end-of-day reporting is already too slow to reallocate.
Coverage gaps discovered on election day
Turf that was never staffed surfaces at the moment nothing can be done about it.
The operating sequence
How the work actually runs.
- 01Plan
- 02Surge staff
- 03Deploy
- 04Contact
- 05Track
- 06Reallocate
- 07Close
Operational figures are founder-provided totals across prior field operations and are not independently audited. Totals are aggregate and are not attributed to any individual campaign.
What we put in place
The operating structure.
Surge staffing plan
The peak-headcount requirement built and recruited ahead of the window, not during it.
Chase-list execution
Defined universes, assigned owners, and confirmation of what was actually contacted.
Coverage tracking
Live view of which turf is staffed and which is exposed, while it can still be fixed.
Rapid reallocation
People and hours moved between markets on the same day the data shows the gap.
Close-out reporting
A clear record of contact, coverage and production through the final hour.
Common questions
How late can a GOTV program be stood up?
Later than most people expect, but the constraint is recruiting lead time rather than planning. The earlier the staffing curve is built, the more coverage the final window gets.
Can Momentum run GOTV in several markets at once?
Yes. Multi-market GOTV runs on one reporting standard so leadership sees the same picture everywhere.
Tell us the target and the deadline.
We will tell you what the operation has to look like to hit it.
Prefer email?
mlavaud@momentumcns.com